Category: Media Relations

I promoted plant-based meat alternatives under the names of socially influential figures in various media outlets, making efforts to publish contributions that can raise the social awareness of plant-based protein. As a first-line staff of the project, Jun Tae was directly involved with planning, writing, recruiting contributors, and recruiting media outlets. Media outlets that were utilized for the project include:

• 2022: Seoul Shinmun, Maeil Business News, Korea Economic Daily, Herald Business, Edaily, Financial News, Korea JoongAng Daily
• 2023: Financial News, Herald Business, Korea JoongAng Daily, E-Today

As the PR strategy lead of the ‘Spotlight Initiative’, a global partnership between the UN and the EU to eradicate all forms of violence against women, I successfully arranged three videoconference interviews for the client with leading domestic media outlets.

The interviews helped the Spotlight Initiative draw big attention to the domestic media, and through the publication of three interview articles, various women’s organizations and government ministries in Korea expressed interest in opening talks with the initiative.

• Korea JoongAng Daily
• Hankyoreh Newspapers
• Pressian

As the lead of PR efforts in Korea for the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28) held in Dubai in November 2023, I successfully arranged and executed two interviews for Majid Al Swaidi, Secretary General and Special Representative of COP28, in a time constraint.

I successfully derived key messages for the interviews and tapped into his network to arrange interviews with the two most prestigious media outlets in Korea, despite the low interest level of COP28 in Korea.

• Yonhap News Agency
• Chosun Ilbo

With a background in journalism, I have developed and executed a wide range of media relation strategies on behalf of clients of diverse sectors, while providing timely and effective consulting services as requested.

• Navigated and analyzed the media outlets that clients would need to target for successful execution of PR strategies
• Explored and executed various PR strategies by successfully pushing feature articles, interviews, and op-eds on behalf of the clients
• Conducted successful media promotion campaigns utilizing the network and experience as a journalist