I also served as a lead consultant for Edelman in preparing response plans on external marketing & PR risks for clients in various fields, providing real-time consulting services when actual risks occurred.
- Create messages to be distributed to key stakeholders in media and politics, while establishing a real-time response procedural plan
- Establish a hotline with clients and other key personnel in the event of an actual situation and promoting a real-time response system
- Respond to misinformation and potential threats from media articles, following up with individual journalists and delivering the client’s messages as needed