To successfully introduce online liquor sales to the Korean market, the discussion of which accelerated with the start of the COVID-19 pandemic, I helped the client foster connections with key lawmakers and engage with political and media stakeholders to establish a momentum for public discussions on the agenda to take place and formidable steps to occur at the National Assembly.
Concentrating on the idea of establishing fair trade environment for liquor in the Korean market, I connected the client with a lawmaker with the National Assembly National Policy Committee, successfully organizing a public discussion forum and carrying out media promotion activities.