Success Case 3

With a large-scale lawsuit against a large platform company  expected, the client had concerns that the domestic investment sentiment will weaken and due to the unfavorable situation in the public opinion battle, and that domestic investment returns will decline due to expected difficulties in exercising rights as investors.

As a response, I executed the following:

  • Analyze the situation of the investment firm in the domestic market, as well as identifying various factors that may put the client at a disadvantage in public opinion regarding the issues and suggesting solutions
  • Organize various scenarios that can be expected as litigation progresses into 10 representative case examples to present media and investor response plans according to each situation
  • Provide real-time consulting services for the client on the progress of the lawsuit as requested

Success Case 2

A major external crisis occurred for our client, a government body that wanted to host a major festival in its country. In hosting an event that was much smaller than the mega event in scope, various problems arose, causing great inconvenience to those involved. As a result, public opinion worsened and suspicion was raised in the international community.

As a response, I executed the following:

  • Prepare a detailed plan for the client to respond to related media reports, so that people understand that there would be no major problems in attracting mega events and providing solutions that can lessen the problems of the current government organizations
  • Develop guidelines to respond to inquiries from the international community that sufficiently emphasize the safety of the committee hosting mega events, as the process will involve consistent communication with participating countries in all stages of development
  • Provide consulting services on a regular basis in response to related investigations

Success Case 1

Ahead of the business permit review by the Electricity Committee of the Ministry of Trade, Industry and Energy, a collective action was warned from residents opposing the project, and accordingly, a message kit and action plans were needed to respond to the media and government department stakeholders.

As a response, I executed the following:

  • Proactively communicate with reporters in charge of media outlets that may publish negative articles while providing advance notice of issues that may be of concern to the client
  • Prepare a statement that can be distributed immediately in the event of a collective action, and establish plans to speak directly to government department officials upon the outbreak to explain the situation in detail
  • Map out media engagement plans to have the day’s media coverage can be concluded in an overall positive direction for the client upon the outbreak


I also served as a lead consultant for Edelman in preparing response plans on external marketing & PR risks for clients in various fields, providing real-time consulting services when actual risks occurred.

  • Create messages to be distributed to key stakeholders in media and politics, while establishing a real-time response procedural plan
  • Establish a hotline with clients and other key personnel in the event of an actual situation and promoting a real-time response system
  • Respond to misinformation and potential threats from media articles, following up with individual journalists and delivering the client’s messages as needed