I promoted plant-based meat alternatives under the names of socially influential figures in various media outlets, making efforts to publish contributions that can raise the social awareness of plant-based protein. As a first-line staff of the project, Jun Tae was directly involved with planning, writing, recruiting contributors, and recruiting media outlets. Media outlets that were utilized for the project include:
- 2022: Seoul Shinmun, Maeil Business News, Korea Economic Daily, Herald Business, Edaily, Financial News, Korea JoongAng Daily
- 2023: Financial News, Herald Business, Korea JoongAng Daily, E-Today