As the lead of PR efforts in Korea for the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28) held in Dubai in November 2023, I successfully arranged and executed two interviews for Majid Al Swaidi, Secretary General and Special Representative of COP28, in a time constraint.
I successfully derived key messages for the interviews and tapped into his network to arrange interviews with the two most prestigious media outlets in Korea, despite the low interest level of COP28 in Korea.
- Yonhap News Agency
- Chosun Ilbo