Ahead of the business permit review by the Electricity Committee of the Ministry of Trade, Industry and Energy, a collective action was warned from residents opposing the project, and accordingly, a message kit and action plans were needed to respond to the media and government department stakeholders.
As a response, I executed the following:
- Proactively communicate with reporters in charge of media outlets that may publish negative articles while providing advance notice of issues that may be of concern to the client
- Prepare a statement that can be distributed immediately in the event of a collective action, and establish plans to speak directly to government department officials upon the outbreak to explain the situation in detail
- Map out media engagement plans to have the day’s media coverage can be concluded in an overall positive direction for the client upon the outbreak